All About Ecommerce Press Gazette

How to Avoid Product Delisting on Walmart Marketplace

Sep 27

Walmart Marketplace is a great way to make money on your products. But what happens if your listings are delisted? Every seller has a dream that their product will be successful, but Walmart account management has specific rules to prevent unlicensed and counterfeit goods from being sold on its marketplace. If these rules aren't followed, then sellers could lose their ability to list new products — which can be devastating if you're trying to build an online business with Walmart Marketplace.

In this article, we'll cover everything you need to know about avoiding product delisting so that you can protect yourself from this scenario. We'll also look at some of the common reasons why products get delisted and how they can be avoided in the future!

Missing or Incorrect Product Attribute Values

If one of the attributes in your product listing is marked as required, but you don't enter a value for it, that attribute will cause your listing to be rejected. For instance, if you're selling DVDs and want to provide an age rating (such as PG-13) so that customers can decide whether they want their children watching the movie or not, then you must set an age rating in order for Walmart's automated system to accept it. If this field isn’t filled out correctly and has no value entered into it (i.e., is blank), then Walmart will reject your listing entirely because its automated system won’t recognize any of the other data in your listing as valid without that information being there first!

Missing Required Values

If you're missing required values, your product may be delisted. Missing values means that the data you've provided in your product details is incomplete or inaccurate. Missing values are often the result of incomplete data entry, but they can also occur when you don't include all of the information required for your product. For example, if your product description is missing a value in a required field (like size or color), then Walmart's automated system will not recognize any other data in that field as valid and will mark it as missing.

This can happen when:

  • You don't include a value for a required field. For example, if there's a drop-down menu and you don't select a value from it, this will be considered incomplete data.
  • A field that's supposed to be filled out isn't filled out at all and doesn't have an asterisk (*) next to its name in the Walmart Marketplace interface; when this happens, Walmart assumes there was an error during entry of information and flags that specific field as "missing required values" (see below). If your fields aren't showing up at all (e.g., no asterisks), check whether or not they're included in Amazon Product Ads' guidelines for product descriptions

Incorrect Weight Measurements

Incorrect weight measurements are one of the most common reasons that products are delisted from Walmart Marketplace. This can occur when you send a product to be weighed, but do not input all of the correct information when placing your order. In order to avoid this problem, make sure you know how to measure weight and how much each item weighs before you place an order.

You can find out how much an item weighs by looking at its price per pound or kilogram and estimating based on a rough estimation of its size. Use these estimates as reference points to help calculate prices for other items on Amazon so that they match similar products in terms of pricing and size.

High Rate of Cancellations and Returns

In order to determine whether there is a high rate of cancellations and returns, the Walmart Marketplace Review Group looks at several factors:

  • The number of orders that were canceled or returned in relation to all orders placed over a period of time.
  • The average amount of time it took for an order to be shipped out after being placed.
  • The percentage of orders that were canceled or returned within 24 hours of being shipped.

If any one metric exceeds acceptable limits, your account will be reviewed by members of the Walmart Marketplace Review Group who will determine if you need to work on improving these metrics or risk having your account delisted from the marketplace entirely.

Excessive Cancellations for Non-Fulfilled Orders

Now that you understand the different rules, let's talk about what you can do to prevent your products from being delisted.

  • Make sure your product is accurately described. If you're selling a watch, it should say "watch" in the title of your listing. If it doesn't, get it fixed as soon as possible!
  • Don't cancel orders for non-fulfilled items. This can be easily avoided by creating an accurate shipping policy and not canceling orders unless there are extenuating circumstances (such as fraud).
  • Create a good return policy. Walmart recommends having a 30-day return window for all items, but if that's not feasible for your business model then at least make sure that people understand what their options are when buying from you by Walmart Marketplace advertising so they don't accidentally purchase an item without knowing exactly what they're getting themselves into.

Excessive Returns for Does Not Match Listing Error Code

The most common reason why product delisting happens is due to a customer returning a product that does not match the listing. This can be due to incorrect images, or the wrong item being shipped. If you want to avoid this, here are some steps you can take:

  • Make sure that you do not use the wrong image of your product in Walmart Marketplace. The images should be crisp, clear and match what is listed as well as being large enough so potential customers can see them clearly when they zoom in on them.
  • Ensure that your item is in good condition when it's sent out so there aren't any issues with damage at the time of purchase or return.
  • Make sure that no one else has used your product before sending it back for exchange or refunding it because this could cause Walmart Marketplace to delist your brand from their site altogether if too many complaints come up about hygiene or cleanliness issues with products purchased from sellers who reuse packaging materials without cleaning them properly first (e-commerce).


As you can see, there are a lot of reasons why Walmart might delist your product. Fortunately, many of these mistakes can be prevented by following the best practices outlined in this article. We recommend that you always double check that all required fields are filled in correctly before submitting a new listing or updating an existing one; this will help eliminate any potential errors later on down the road.